Save Like the Joneses: How Service Firms Can Utilize Deliberation and Informational Influence to Enhance Consumer Well-Being

This research demonstrates how service firms can encourage decisions that enhance consumers’ well-being through informational social influence. Specifically, we propose that social information regarding the beneficial behaviors of others is enhanced under a deliberative mind-set. Given the financial...

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Veröffentlicht in:	Journal of service research : JSR 2015-08, Vol.18 (3), p.384-404
Hauptverfasser:	Winterich, Karen Page, Nenkov, Gergana Y.
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behavior Consumers Decision analysis Financial services Savings Service industries Studies
Online-Zugang:	Volltext
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