Examining the antecedents of user gratification and its effects on individuals' social network services usage: the moderating role of habit

User loyalty or continued use is critical to the survival and development of any website. Focusing on the social network services (SNSs) context, this study proposes a research model for investigating individuals' use motivations and the moderating role of habit with regard to gratification and...

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Veröffentlicht in:	European journal of information systems 2015-07, Vol.24 (4), p.411-430
Hauptverfasser:	Chiu, Chao-Min, Huang, Hsin-Yi
Format:	Artikel
Sprache:	eng
Schlagworte:	Business and Management Business Information Systems Consumer behavior continuance intention Empirical Research End users habit Information sources Information Systems and Communication Service Innovation/Technology Management International Internet media system dependency theory Motivation Operations Research/Decision Theory social network services Social networks Studies uses and gratifications theory
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