MULTISOURCE RECRUITMENT STRATEGIES FOR ADVANCING ADDICTION RECOVERY RESEARCH BEYOND TREATED SAMPLES

The lack of established sampling frames makes reaching individuals in recovery from substance problems difficult. Although general population studies are most generalizable, the low prevalence of individuals in recovery makes this strategy costly and inefficient. Though more efficient, treatment samples are biased. The current study describes multisource recruitment for capturing participants from heterogeneous pathways to recovery; assesses which sources produced the most respondents within subgroups; and compares treatment and nontreatment samples to address generalizability. Results indicated that family and friends, Craigslist, social media, and non‐12‐step groups produced the most respondents from hard‐to‐reach groups, such as racial minorities and treatment‐naïve individuals. Recovery organizations yielded twice as many African Americans and more rural dwellers, while social media yielded twice as many young people than other sources. Treatment samples had proportionally fewer females and older individuals compared to nontreated samples. Future research on recovery should utilize previously neglected recruiting strategies to maximize the representativeness of samples.