Personality, Personal Values, and Consumer Participation in Self-Production: The Case of Home Meal Preparation

ABSTRACT This study investigates the simultaneous influence of personality and personal values on attitude toward self‐production, and how self‐production attitude influences use of time and depth of self‐production behavior in home meal preparation. The results show that self‐control and agreeablen...

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Veröffentlicht in:Psychology & marketing 2015-07, Vol.32 (7), p.709-724
Hauptverfasser: Huynh, Mai Thi Xuan, Olsen, Svein Ottar
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description ABSTRACT This study investigates the simultaneous influence of personality and personal values on attitude toward self‐production, and how self‐production attitude influences use of time and depth of self‐production behavior in home meal preparation. The results show that self‐control and agreeableness personality traits positively influence attitude toward self‐production, while the resultant self‐enhancement value dimension has a negative effect. Moreover, self‐control negatively moderates the influence of resultant self‐enhancement on self‐production attitude. Attitude toward self‐production has positive influences on both dimensions of self‐production behavior, with a stronger effect on the depth dimension than on the time use dimension. The results support the proposed hierarchical model that personality and personal values relate to more specific self‐production attitude and behavior in a food preparation context.
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source Wiley-Blackwell Journals; Business Source Complete
subjects Attitudes
Consumer attitudes
Food service industry
Influence
Personal development
Personality
Personality traits
Self control
Studies
Values
title Personality, Personal Values, and Consumer Participation in Self-Production: The Case of Home Meal Preparation
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