Assessing the competitiveness of insurance corporations using fuzzy correlation analysis and improved fuzzy modified TOPSIS

To obtain greater profit, insurance firms not only need to provide attractive insurance products but also effectively promote their products. A growing number of insurance companies have thus heavily invested in marketing. Therefore, the proposed assessment framework integrates the fuzzy analytical...

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Veröffentlicht in:	Expert systems 2015-06, Vol.32 (3), p.392-404
Hauptverfasser:	Chen, Shang-Yu, Lu, Chung-Cheng
Format:	Artikel
Sprache:	eng
Schlagworte:	Efficiency fuzzy AHP Fuzzy sets improved fuzzy modified TOPSIS Insurance companies Insurance marketing Marketing performance evaluation Studies
Online-Zugang:	Volltext
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