Group identification as a mediator of the effect of players' anonymity on cheating in online games

Group identification as a mediator of the effect of players' anonymity on cheating in online games

This study aims to add to the discussion about the applicability of the classical deindividuation theory and social identity model of deindividuation effects (SIDE) in explaining online behaviours. It explores the effect of anonymity in facilitating social influence of group identity in online game...

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Veröffentlicht in:Behaviour & information technology 2015-07, Vol.34 (7), p.658-667
Hauptverfasser: Chen, Vivian Hsueh Hua, Wu, Yuehua
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Sprache:eng
Schlagworte:
Behavior
Communities
Computer & video games
Electronic & video games
Females
game cheating
Games
Gender differences
Males
Mathematical models
Online
Privacy
Social identity
social identity model of deindividuation effects
Theory
virtual community
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container_title Behaviour & information technology
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creator Chen, Vivian Hsueh Hua
Wu, Yuehua
description This study aims to add to the discussion about the applicability of the classical deindividuation theory and social identity model of deindividuation effects (SIDE) in explaining online behaviours. It explores the effect of anonymity in facilitating social influence of group identity in online game cheating. A nationally representative survey was conducted face to face. Results from the survey administered in Singapore confirm predictions derived from the SIDE and challenge the classical deindividuation theory. Specifically, it was concluded that the frequency of gaming with online strangers (anonymous gaming) significantly predicted the frequency of cheating in online games. The effect of anonymity on game cheating was found to be significantly mediated by the group identification with online gaming communities/groups. Gender differences were found. Male gamers cheated more frequently than female gamers. Female gamers are more likely to cheat as a consequence of group identification than male gamers. Implications and future research are discussed.
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subjects Behavior
Communities
Computer & video games
Electronic & video games
Females
game cheating
Games
Gender differences
Males
Mathematical models
Online
Privacy
Social identity
social identity model of deindividuation effects
Theory
virtual community
title Group identification as a mediator of the effect of players' anonymity on cheating in online games
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