Impact of Internet Usage Comfort and Internet Technical Comfort on Online Shopping and Online Banking

The purpose of this study was to investigate the effects of Internet usage comfort, Internet technical comfort, and demographic variables (gender, age, education, and income) on two key online transactional behaviors: online shopping and online banking. An ordinal regression model was used to test t...

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Veröffentlicht in:	Journal of international consumer marketing 2015-05, Vol.27 (3), p.207-219
1. Verfasser:	Akhter, Syed H.
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behavior Demographics Electronic banking Electronic commerce Internet Internet technical comfort Internet usage comfort online banking online shopping Regression analysis Shopping Studies
Online-Zugang:	Volltext
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