Impact of Internet Usage Comfort and Internet Technical Comfort on Online Shopping and Online Banking

The purpose of this study was to investigate the effects of Internet usage comfort, Internet technical comfort, and demographic variables (gender, age, education, and income) on two key online transactional behaviors: online shopping and online banking. An ordinal regression model was used to test t...

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Veröffentlicht in:Journal of international consumer marketing 2015-05, Vol.27 (3), p.207-219
1. Verfasser: Akhter, Syed H.
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description The purpose of this study was to investigate the effects of Internet usage comfort, Internet technical comfort, and demographic variables (gender, age, education, and income) on two key online transactional behaviors: online shopping and online banking. An ordinal regression model was used to test the effects of these variables. Findings show that Internet usage comfort and Internet technical comfort had significant and positive effects on both online shopping and online banking. Among the four demographic variables, only income had a significant and positive effect on online shopping, but both income and age had significant effects on online banking, the former positively and the latter negatively.
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subjects Consumer behavior
Demographics
Electronic banking
Electronic commerce
Internet
Internet technical comfort
Internet usage comfort
online banking
online shopping
Regression analysis
Shopping
Studies
title Impact of Internet Usage Comfort and Internet Technical Comfort on Online Shopping and Online Banking
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