Impact of Internet Usage Comfort and Internet Technical Comfort on Online Shopping and Online Banking
The purpose of this study was to investigate the effects of Internet usage comfort, Internet technical comfort, and demographic variables (gender, age, education, and income) on two key online transactional behaviors: online shopping and online banking. An ordinal regression model was used to test t...
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Veröffentlicht in: | Journal of international consumer marketing 2015-05, Vol.27 (3), p.207-219 |
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description | The purpose of this study was to investigate the effects of Internet usage comfort, Internet technical comfort, and demographic variables (gender, age, education, and income) on two key online transactional behaviors: online shopping and online banking. An ordinal regression model was used to test the effects of these variables. Findings show that Internet usage comfort and Internet technical comfort had significant and positive effects on both online shopping and online banking. Among the four demographic variables, only income had a significant and positive effect on online shopping, but both income and age had significant effects on online banking, the former positively and the latter negatively. |
doi_str_mv | 10.1080/08961530.2014.994086 |
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An ordinal regression model was used to test the effects of these variables. Findings show that Internet usage comfort and Internet technical comfort had significant and positive effects on both online shopping and online banking. Among the four demographic variables, only income had a significant and positive effect on online shopping, but both income and age had significant effects on online banking, the former positively and the latter negatively.</description><identifier>ISSN: 0896-1530</identifier><identifier>EISSN: 1528-7068</identifier><identifier>DOI: 10.1080/08961530.2014.994086</identifier><language>eng</language><publisher>New York: Routledge</publisher><subject>Consumer behavior ; Demographics ; Electronic banking ; Electronic commerce ; Internet ; Internet technical comfort ; Internet usage comfort ; online banking ; online shopping ; Regression analysis ; Shopping ; Studies</subject><ispartof>Journal of international consumer marketing, 2015-05, Vol.27 (3), p.207-219</ispartof><rights>Copyright © Taylor & Francis Group, LLC 2015</rights><rights>Copyright Taylor & Francis Group 2015</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c432t-e4760d413044b2ab9dc36013aeb5d53f2c312d40e69f28fcf9156ff0b11a80be3</citedby><cites>FETCH-LOGICAL-c432t-e4760d413044b2ab9dc36013aeb5d53f2c312d40e69f28fcf9156ff0b11a80be3</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,777,781,27905,27906</link.rule.ids></links><search><creatorcontrib>Akhter, Syed H.</creatorcontrib><title>Impact of Internet Usage Comfort and Internet Technical Comfort on Online Shopping and Online Banking</title><title>Journal of international consumer marketing</title><description>The purpose of this study was to investigate the effects of Internet usage comfort, Internet technical comfort, and demographic variables (gender, age, education, and income) on two key online transactional behaviors: online shopping and online banking. An ordinal regression model was used to test the effects of these variables. Findings show that Internet usage comfort and Internet technical comfort had significant and positive effects on both online shopping and online banking. Among the four demographic variables, only income had a significant and positive effect on online shopping, but both income and age had significant effects on online banking, the former positively and the latter negatively.</description><subject>Consumer behavior</subject><subject>Demographics</subject><subject>Electronic banking</subject><subject>Electronic commerce</subject><subject>Internet</subject><subject>Internet technical comfort</subject><subject>Internet usage comfort</subject><subject>online banking</subject><subject>online shopping</subject><subject>Regression analysis</subject><subject>Shopping</subject><subject>Studies</subject><issn>0896-1530</issn><issn>1528-7068</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2015</creationdate><recordtype>article</recordtype><recordid>eNp9kEtPwzAQhC0EEqXwDzhE4pyyfsR1TggqHpUq9UB7thzHblNSO9hBqP-ehBS4cVppdmZW-yF0jWGCQcAtiJzjjMKEAGaTPGcg-Aka4YyIdApcnKJRb0l7zzm6iHEHgAnNxQiZ-b5Ruk28TeauNcGZNllHtTHJzO-tD22iXPm3Whm9dZVW9e_au2Tp6sqZ5HXrm6Zym-_EUXtQ7q2TLtGZVXU0V8c5Ruunx9XsJV0sn-ez-0WqGSVtatiUQ8kwBcYKooq81JQDpsoUWZlRSzTFpGRgeG6JsNrmOOPWQoGxElAYOkY3Q28T_PuHia3c-Y_gupMSc8FYxjFMOxcbXDr4GIOxsgnVXoWDxCB7oPIHqOyBygFoF7sbYpXrPt-rTx_qUrbqUPtgg3K6ipL-2_AFjMN8QA</recordid><startdate>20150527</startdate><enddate>20150527</enddate><creator>Akhter, Syed H.</creator><general>Routledge</general><general>Taylor & Francis Ltd</general><scope>AAYXX</scope><scope>CITATION</scope></search><sort><creationdate>20150527</creationdate><title>Impact of Internet Usage Comfort and Internet Technical Comfort on Online Shopping and Online Banking</title><author>Akhter, Syed H.</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c432t-e4760d413044b2ab9dc36013aeb5d53f2c312d40e69f28fcf9156ff0b11a80be3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2015</creationdate><topic>Consumer behavior</topic><topic>Demographics</topic><topic>Electronic banking</topic><topic>Electronic commerce</topic><topic>Internet</topic><topic>Internet technical comfort</topic><topic>Internet usage comfort</topic><topic>online banking</topic><topic>online shopping</topic><topic>Regression analysis</topic><topic>Shopping</topic><topic>Studies</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Akhter, Syed H.</creatorcontrib><collection>CrossRef</collection><jtitle>Journal of international consumer marketing</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Akhter, Syed H.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Impact of Internet Usage Comfort and Internet Technical Comfort on Online Shopping and Online Banking</atitle><jtitle>Journal of international consumer marketing</jtitle><date>2015-05-27</date><risdate>2015</risdate><volume>27</volume><issue>3</issue><spage>207</spage><epage>219</epage><pages>207-219</pages><issn>0896-1530</issn><eissn>1528-7068</eissn><abstract>The purpose of this study was to investigate the effects of Internet usage comfort, Internet technical comfort, and demographic variables (gender, age, education, and income) on two key online transactional behaviors: online shopping and online banking. An ordinal regression model was used to test the effects of these variables. Findings show that Internet usage comfort and Internet technical comfort had significant and positive effects on both online shopping and online banking. Among the four demographic variables, only income had a significant and positive effect on online shopping, but both income and age had significant effects on online banking, the former positively and the latter negatively.</abstract><cop>New York</cop><pub>Routledge</pub><doi>10.1080/08961530.2014.994086</doi><tpages>13</tpages></addata></record> |
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subjects | Consumer behavior Demographics Electronic banking Electronic commerce Internet Internet technical comfort Internet usage comfort online banking online shopping Regression analysis Shopping Studies |
title | Impact of Internet Usage Comfort and Internet Technical Comfort on Online Shopping and Online Banking |
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