Conceptualization and measurement of customer perceived value in banks: A Brazilian contribution

Purpose - The purpose of this paper is to develop a scale for measuring the construct perceived value, as evaluated by customers of retail banks. Design/methodology/approach - The procedures involved an analysis of the literature about customer perceived value in order to identify the main dimension...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	International journal of bank marketing 2015-06, Vol.33 (4), p.494-509
Hauptverfasser:	Parente, Eduardo Soares, Costa, Francisco José, Leocádio, Aurio Lucio
Format:	Artikel
Sprache:	eng
Schlagworte:	ATM Automated teller machines Bank management Bank marketing Banking industry Consumers Correspondent banks Customer services Expected values Literature reviews Quality of service Reputations Retail banking Studies
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!