Recent Developments in Dynamic Pricing Research: Multiple Products, Competition, and Limited Demand Information

Dynamic pricing enables a firm to increase revenue by better matching supply with demand, responding to shifting demand patterns, and achieving customer segmentation. In the last 20 years, numerous success stories of dynamic pricing applications have motivated a rapidly growing research interest in...

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Veröffentlicht in:	Production and operations management 2015-05, Vol.24 (5), p.704-731
Hauptverfasser:	Chen, Ming, Chen, Zhi-Long
Format:	Artikel
Sprache:	eng
Schlagworte:	Competition dynamic pricing Inventory management limited demand information multiple products Pricing policies Revenue management Studies survey
Online-Zugang:	Volltext
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