A comprehensive framework of brand name classification

Research on brand naming has recently taken center stage in marketing literature. This study formulates a comprehensive classification of brand names that incorporates frameworks from existing literature and current naming methods used by practitioners. A content analysis of the top 500 global brand...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	The journal of brand management 2015-02, Vol.22 (2), p.79-116
Hauptverfasser:	Arora, Sunny, Kalro, Arti D, Sharma, Dinesh
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand names Business and Management Classification Content analysis Internet Linguistics Management Marketing Original Article Semantics Sound Studies Trademarks Trends
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!