Promoting Problem-Based Learning in Retailing and Services Marketing Course Curricula With Reality Television

This research provides business educators who teach retailing and services courses with an innovative way to encourage students to engage in problem-based learning solving by incorporating reality television into their curricula. The authors explore the reality television genre from several theoreti...

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Veröffentlicht in:	Journal of education for business 2015-05, Vol.90 (4), p.182-191
Hauptverfasser:	Rosenbaum, Mark S., Otalora, Mauricio Losada, Ramírez, Germán Contreras
Format:	Artikel
Sprache:	eng
Schlagworte:	Assignments Business Administration Education Business education Computer Mediated Communication Correlation creative problem solving Creativity Curricula Foreign Countries Instructional Innovation Learning Marketing Online Surveys Outcomes of Education Problem Based Learning Programming (Broadcast) Questionnaires Reality programming reality television retail curriculum Retailing Romania services marketing curriculum Student Attitudes Taxonomy Teaching Methods Television Theory Practice Relationship Undergraduate Students United States
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