La orientación al mercado en las universidades: El constructo y su validación exploratoria

Faced with a panorama of growing competitiveness in which universities are forced to get resources on their own, the concept of market orientation can be seen as a solution backed by ample literature. However, the existing literature is based principally on the profit-making sector with the publicat...

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Veröffentlicht in:	Innovar : revista de ciencias administrativas y sociales 2010-01, Vol.20 (36), p.125
Hauptverfasser:	Rivera-Camino, Jaime, Vfctor Molera Ayala
Format:	Artikel
Sprache:	spa
Schlagworte:	Colleges & universities Competition Corporate culture Education Market orientation Marketing Studies
Online-Zugang:	Volltext
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