La orientación al mercado en las universidades: El constructo y su validación exploratoria
Faced with a panorama of growing competitiveness in which universities are forced to get resources on their own, the concept of market orientation can be seen as a solution backed by ample literature. However, the existing literature is based principally on the profit-making sector with the publicat...
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| Veröffentlicht in: | Innovar : revista de ciencias administrativas y sociales 2010-01, Vol.20 (36), p.125 |
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| container_title | Innovar : revista de ciencias administrativas y sociales |
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| creator | Rivera-Camino, Jaime Vfctor Molera Ayala |
| description | Faced with a panorama of growing competitiveness in which universities are forced to get resources on their own, the concept of market orientation can be seen as a solution backed by ample literature. However, the existing literature is based principally on the profit-making sector with the publications in the educational field being still scarce. The purpose of our exploratory research is to develop and validate a market orientation measure in a sampling of Spanish universities. The scale integrates and expands the theoretical proposals from previous research; it shows acceptable levels of reliability and validity while allowing the setting-up of future lines of research in the area. |
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| fulltext | fulltext |
| identifier | ISSN: 0121-5051 |
| ispartof | Innovar : revista de ciencias administrativas y sociales, 2010-01, Vol.20 (36), p.125 |
| issn | 0121-5051 2248-6968 |
| language | spa |
| recordid | cdi_proquest_journals_1677604278 |
| source | DOAJ Directory of Open Access Journals; Alma/SFX Local Collection; JSTOR; EZB Electronic Journals Library |
| subjects | Colleges & universities Competition Corporate culture Education Market orientation Marketing Studies |
| title | La orientación al mercado en las universidades: El constructo y su validación exploratoria |
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