Decontextualizing Consumer Animosity

Consumer animosity is a topic that has generated interest among marketing and consumer behavior scholars. Understanding the elements of this phenomenon and how its dynamics play out in the marketplace can give marketers insight for future decision-making activity. The importance of examining consume...

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Veröffentlicht in:	Journal of global marketing 2015-03, Vol.28 (2), p.83-98
Hauptverfasser:	Little, Joseph P., Singh, Nitish
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavioral intention Brands Consumer behavior consumer responses cross-cultural marketing international marketing motivational attitudes Studies willingness to buy
Online-Zugang:	Volltext
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