M-S-QUAL: Mobile service quality measurement

•A scale designed to assess mobile service quality for virtual and physical products.•A mobile service quality scale, M-S-QUAL, was constructed and tested.•Five factors for virtual product shopping were concluded.•Four factors for physical product shopping were concluded.•M-S-QUAL demonstrated good...

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Bibliographische Detailangaben

Veröffentlicht in:	Electronic commerce research and applications 2015-03, Vol.14 (2), p.126-142
Hauptverfasser:	Huang, Eugenia Y., Lin, Sheng-Wei, Fan, Ya-Chu
Format:	Artikel
Sprache:	eng
Schlagworte:	Electronic commerce Instrument development Mobile commerce Mobile service Quality of service Quantitative psychology Service quality Shopping Studies
Online-Zugang:	Volltext
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