The Handmade Effect: What's Love Got to Do with It?

Despite the popularity and high quality of machine-made products, handmade products have not disappeared, even in product categories in which machinal production is common. The authors present the first systematic set of studies exploring whether and how stated production mode (handmade vs. machine-...

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Bibliographische Detailangaben

Veröffentlicht in:	Journal of marketing 2015-03, Vol.79 (2), p.98-110
Hauptverfasser:	Fuchs, Christoph, Schreier, Martin, van Osselaer, Stijn M.J.
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer attitudes Gifts Love Perceptions Product quality Social impact Studies
Online-Zugang:	Volltext
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