The impact of a supermarket nutrition rating system on purchases of nutritious and less nutritious foods

The current study examines the impact of a nutrition rating system on consumers' food purchases in supermarkets. Aggregate sales data for 102 categories of food (over 60 000 brands) on a weekly basis for 2005-2007 from a supermarket chain of over 150 stores are analysed. Change in weekly sales...

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Veröffentlicht in:Public health nutrition 2015-01, Vol.18 (1), p.8-14
Hauptverfasser: Cawley, John, Sweeney, Matthew J, Sobal, Jeffery, Just, David R, Kaiser, Harry M, Schulze, William D, Wethington, Elaine, Wansink, Brian
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container_start_page 8
container_title Public health nutrition
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creator Cawley, John
Sweeney, Matthew J
Sobal, Jeffery
Just, David R
Kaiser, Harry M
Schulze, William D
Wethington, Elaine
Wansink, Brian
description The current study examines the impact of a nutrition rating system on consumers' food purchases in supermarkets. Aggregate sales data for 102 categories of food (over 60 000 brands) on a weekly basis for 2005-2007 from a supermarket chain of over 150 stores are analysed. Change in weekly sales of nutritious and less nutritious foods, after the introduction of a nutrition rating system on store shelves, is calculated, controlling for seasonality and time trends in sales. One hundred and sixty-eight supermarket stores in the north-east USA, from January 2005 to December 2007. Consumers purchasing goods at the supermarket chain during the study period. After the introduction of the nutrition ratings, overall weekly food sales declined by an average of 3637 units per category (95 % CI -5961, -1313; P
doi_str_mv 10.1017/S1368980014001529
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Aggregate sales data for 102 categories of food (over 60 000 brands) on a weekly basis for 2005-2007 from a supermarket chain of over 150 stores are analysed. Change in weekly sales of nutritious and less nutritious foods, after the introduction of a nutrition rating system on store shelves, is calculated, controlling for seasonality and time trends in sales. One hundred and sixty-eight supermarket stores in the north-east USA, from January 2005 to December 2007. Consumers purchasing goods at the supermarket chain during the study period. After the introduction of the nutrition ratings, overall weekly food sales declined by an average of 3637 units per category (95 % CI -5961, -1313; P&lt;0·01). Sales of less nutritious foods fell by 8·31 % (95 % CI -13·50, -2·80 %; P=0·004), while sales of nutritious foods did not change significantly (P=0·21); as a result, the percentage of food purchases rated as nutritious rose by 1·39 % (95 % CI 0·58, 2·20 %; P&lt;0·01). 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source MEDLINE; Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals; PubMed Central
subjects Beverages - adverse effects
Beverages - analysis
Beverages - classification
Beverages - economics
Choice Behavior
Consumer Behavior
Food
Food - adverse effects
Food - classification
Food - economics
Food Analysis
Food Labeling
HOT TOPIC – Navigating the food retail environment
Humans
Information systems
New England
New York
Nutrition
Nutrition Policy
Nutritive Value
Research Papers
Seasonal variations
Supermarkets
title The impact of a supermarket nutrition rating system on purchases of nutritious and less nutritious foods
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