An exploration of branding approaches in UK universities

This exploratory paper considers the current state of UK HE branding, in particular, conceptualisations and approaches. It is driven by calls in the literature for clearer understanding and application of branding in Higher Education (HE).Objectives of the research, drawn from literature, were to ex...

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Bibliographische Detailangaben

Veröffentlicht in:	International journal of nonprofit & voluntary sector marketing 2015-02, Vol.20 (1), p.1-11
1. Verfasser:	Chapleo, Chris
Format:	Artikel
Sprache:	eng
Schlagworte:	Bildungsmanagement Brand differentiation Colleges & universities Großbritannien Higher education Hochschule Marke Market strategy Studies
Online-Zugang:	Volltext
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