The Potential Effect of VOD on the Sequential Process of Theatrical Movies

This study analyzes the potential effect of VODs as new distribution channels on the film sequential process by including both IPTV and Internet VOD in the hypothetical sequential process. Using attributions for distribution strategy, the authors employ 48 hypothetical scenarios of the sequential pr...

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Veröffentlicht in:	International journal of arts management 2015-01, Vol.17 (2), p.19-32
Hauptverfasser:	Nam, Sang-Hyun, Chang, Byeng-Hee, Park, Joo-Yeun
Format:	Artikel
Sprache:	eng
Schlagworte:	Distribution channels Effectiveness IPTV Marketing Research Motion picture industry Motion pictures Studies Video on demand
Online-Zugang:	Volltext
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