Dimensions of Luxury Brand Personality: Scale Development and Validation

ABSTRACT Both the marketing industry and academia have been paying more attention to the growth and potential of the luxury market. This research developed a theoretical framework for understanding the dimensions of luxury brand personality and a reliable and valid scale that measures these dimensio...

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Veröffentlicht in:	Psychology & marketing 2015-01, Vol.32 (1), p.121-132
Hauptverfasser:	Sung, Yongjun, Choi, Sejung Marina, Ahn, Hongmin, Song, Young-A
Format:	Artikel
Sprache:	eng
Schlagworte:	Affluence Luxuries Market potential Materialism Personality traits Validation studies
Online-Zugang:	Volltext
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