Erfolgsfaktoren für den internationalen Roll-out von Value Selling

Many companies are expanding their sales processes internationally. What are the success factors for the sales introduction and how do they need to be connected? A comprehensive dissertation at the University of St. Gallen yielded 24 success factors that have been compressed to a practical roadmap w...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Marketing Review St. Gallen 2014-12, Vol.31 (6), p.66-76
1. Verfasser:	Artmann, Christian
Format:	Artikel
Sprache:	ger
Schlagworte:	Business and Management Business growth International business Knowledge management Market entry Market positioning Market strategy Marketing Organizational change Schwerpunkt
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!