The Role of the Beneficiary in Willingness to Pay for Socially Responsible Products: A Meta-analysis

•Meta-analysis of willingness-to-pay (WTP) for socially responsible (SR) products.•Goods benefitting humans have a larger potential market size and price premium.•Social norms may increase proportion of participants willing to pay a premium.•Certification increases WTP for SR products by 7 percent o...

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Veröffentlicht in:	Journal of retailing 2014-06, Vol.90 (2), p.255-274
Hauptverfasser:	Tully, Stephanie M., Winer, Russell S.
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Animal rights Cleaning compounds Coffee Consumers Environment Fair trade Green products Manufacturers Marketing Meta-analysis Retail stores Retailing Seafood Social norms Social responsibility Society Studies Systematic review Willingness to pay
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