Rhetorical framing: examining the message structure of nonprofit organizations on Twitter

All organizations must persuade stakeholders that they are worth supporting. Organizations need donors to give, volunteers to volunteer, consumers to purchase, and general support for public funding. Because Twitter messages are restricted to 140 characters or less, organizations' message struc...

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Veröffentlicht in:	International journal of nonprofit & voluntary sector marketing 2014-10, Vol.19 (4), p.239-249
1. Verfasser:	Auger, Giselle Andree
Format:	Artikel
Sprache:	eng
Schlagworte:	Content analysis Gemeinnützige Organisation Nonprofit organizations Nonprofit-Marketing Prospect Theory Rhetoric Rhetorik Social networks Social Web Studies Text messaging
Online-Zugang:	Volltext
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