Consumers' Privacy Concerns and Willingness to Provide Marketing-Related Personal Information Online

This research makes two primary contributions to the field of Internet marketing. Most previous studies incorporated constructs of value and trust separately and used sub-dimensions such as ease of navigation, usefulness, web security, brand, technology, and clarity of interface interchangeably to d...

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Hauptverfasser:	Nam, Changi, Song, Chanhoo, Lee, Euehun, Park, Chan Ik
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Consumer attitudes Electronic commerce Hypotheses Internet Personal information Polls & surveys Privacy
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creator	Nam, Changi Song, Chanhoo Lee, Euehun Park, Chan Ik
description	This research makes two primary contributions to the field of Internet marketing. Most previous studies incorporated constructs of value and trust separately and used sub-dimensions such as ease of navigation, usefulness, web security, brand, technology, and clarity of interface interchangeably to determine whether these are related to the willingness to disclose personal information. However, the present study tried to reclassify three categories of antecedent simultaneously in relation to benefits and trust. The present study proposed a model incorporating antecedents, privacy concern and intent to disclose personal information.
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source	EBSCOhost Business Source Complete
subjects	Consumer attitudes Electronic commerce Hypotheses Internet Personal information Polls & surveys Privacy
title	Consumers' Privacy Concerns and Willingness to Provide Marketing-Related Personal Information Online
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