V Televisión, nacimiento de un canal autonómico privado en Galicia. Análisis de sus formatos informativos/V Televisión, birth of a private regional channel in Galicia. Research of the information formats
The private regional channel of Galicia, V Television, start broadcasting in May 2010 from the hand of Grupo Voz. In this paper the authors analyze their information formats in order to determine their capacity to adapt to new audiovisual landscape. The goal is to see why the failed initial channel...
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| Veröffentlicht in: | Historia y comunicación social 2014-01, Vol.19, p.367 |
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| creator | Bolás, Alba López Portas, Mercedes Román |
| description | The private regional channel of Galicia, V Television, start broadcasting in May 2010 from the hand of Grupo Voz. In this paper the authors analyze their information formats in order to determine their capacity to adapt to new audiovisual landscape. The goal is to see why the failed initial channel idea arise mainly as being informative, and how they have managed to capture a specific audience centralizing most of its resources on a program of analysis and discussion (Via V) and with an effective strategy on Internet and social networks. |
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| fulltext | fulltext |
| identifier | ISSN: 1137-0734 |
| ispartof | Historia y comunicación social, 2014-01, Vol.19, p.367 |
| issn | 1137-0734 1988-3056 |
| language | spa |
| recordid | cdi_proquest_journals_1559844585 |
| source | DOAJ Directory of Open Access Journals; Universidad Complutense de Madrid Free Journals; Worldwide Political Science Abstracts; EZB-FREE-00999 freely available EZB journals |
| subjects | Internet Social networks Studies Technology adoption Television stations |
| title | V Televisión, nacimiento de un canal autonómico privado en Galicia. Análisis de sus formatos informativos/V Televisión, birth of a private regional channel in Galicia. Research of the information formats |
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