Gratifications and social network service usage: The mediating role of online experience

•We examine consumer behaviors in using social network services (SNS).•This paper incorporates the uses and gratifications theory and flow theory.•Arousal fully mediates social gratifications’ effect on problematic SNS use.•Interaction partially mediates social gratifications’ effect on SNS revisit...

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Veröffentlicht in:	Information & management 2014-09, Vol.51 (6), p.774-782
Hauptverfasser:	Huang, Lan-Ying, Hsieh, Ying-Jiun, Wu, Yen-Chun Jim
Format:	Artikel
Sprache:	eng
Schlagworte:	Applied sciences Biological and medical sciences Communication research Computer science control theory systems Computer systems and distributed systems. User interface Exact sciences and technology Flow theory Fundamental and applied biological sciences. Psychology Psychology. Psychoanalysis. Psychiatry Psychology. Psychophysiology Social interactions. Communication. Group processes Social network services Social networks Social psychology Social research Software Studies Technology adoption User behavior Uses and gratifications
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