O MARKETING SOCIAL E A PROMOÇÃO DE MUDANÇAS ESTRUTURAIS NO ALEITAMENTO MATERNO/Social marketing and the promotion of structural changes on breastfeeding/Marketing social y la promoción de cambios estructurales en el lactancia materna

To assess the practical implications in relation to the breastfeeding behavior, regarding the dimension of the structural problems in the framework of social marketing, a qualitative exploratory research based on the Social Ecological Model (SEM) was developed, through in-depth interviews with lacta...

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Veröffentlicht in:	Revista de administração de emprêsas 2014-07, Vol.54 (4), p.370
Hauptverfasser:	Martins, Oliva Maria Dourado, do Paço, Arminda Maria Finisterra, Mainardes, Emerson Wagner, Rodrigues, Ricardo Gouveia
Format:	Artikel
Sprache:	por
Schlagworte:	Breastfeeding & lactation Consultants Social marketing Studies
Online-Zugang:	Volltext
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