O MARKETING SOCIAL E A PROMOÇÃO DE MUDANÇAS ESTRUTURAIS NO ALEITAMENTO MATERNO/Social marketing and the promotion of structural changes on breastfeeding/Marketing social y la promoción de cambios estructurales en el lactancia materna
To assess the practical implications in relation to the breastfeeding behavior, regarding the dimension of the structural problems in the framework of social marketing, a qualitative exploratory research based on the Social Ecological Model (SEM) was developed, through in-depth interviews with lacta...
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| Veröffentlicht in: | Revista de administração de emprêsas 2014-07, Vol.54 (4), p.370 |
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| container_title | Revista de administração de emprêsas |
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| creator | Martins, Oliva Maria Dourado do Paço, Arminda Maria Finisterra Mainardes, Emerson Wagner Rodrigues, Ricardo Gouveia |
| description | To assess the practical implications in relation to the breastfeeding behavior, regarding the dimension of the structural problems in the framework of social marketing, a qualitative exploratory research based on the Social Ecological Model (SEM) was developed, through in-depth interviews with lactation counselors and consultants in Portugal. The content of these interviews revealed some of the key barriers to breastfeeding behavior in the dimension of the structural problems and in the context of social marketing. |
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| identifier | ISSN: 0034-7590 |
| ispartof | Revista de administração de emprêsas, 2014-07, Vol.54 (4), p.370 |
| issn | 0034-7590 2178-938X |
| language | por |
| recordid | cdi_proquest_journals_1550518717 |
| source | DOAJ Directory of Open Access Journals; EBSCOhost Business Source Complete; EZB-FREE-00999 freely available EZB journals; Alma/SFX Local Collection |
| subjects | Breastfeeding & lactation Consultants Social marketing Studies |
| title | O MARKETING SOCIAL E A PROMOÇÃO DE MUDANÇAS ESTRUTURAIS NO ALEITAMENTO MATERNO/Social marketing and the promotion of structural changes on breastfeeding/Marketing social y la promoción de cambios estructurales en el lactancia materna |
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