Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation

This research examines how oral haptics (due to hardness/softness or roughness/smoothness) related to foods influence mastication (i.e., degree of chewing) and orosensory perception (i.e., orally perceived fattiness), which in turn influence calorie estimation, subsequent food choices, and overall c...

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Veröffentlicht in:	The Journal of consumer research 2014-08, Vol.41 (2), p.261-273
Hauptverfasser:	Biswas, Dipayan, Szocs, Courtney, Krishna, Aradhna, Lehmann, Donald R.
Format:	Artikel
Sprache:	eng
Schlagworte:	Average age Calories Estimates Food Food consumption Food economics Food processing Fudge Functional foods & nutraceuticals Haptics Hardness Mastication Product choice Sensory perception Studies Surface texture Taste
Online-Zugang:	Volltext
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