The Role of Self-Identity, Past Behavior, and Their Interaction in Predicting Intention to Purchase Fresh and Processed Organic Food

This study examined the impact of moral norms, self-identity, and past behavior on intention to buy organic tomatoes and organic tomato sauce, using the theory of planned behavior (TPB). The questionnaire, which included measures of attitudes, subjective norm, perceived behavioral control, moral nor...

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Veröffentlicht in:	Journal of applied social psychology 2012-03, Vol.42 (3), p.669-688
Hauptverfasser:	DEAN, MOIRA, RAATS, MONIQUE M., SHEPHERD, RICHARD
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavior Identity Norms Tomatoes
Online-Zugang:	Volltext
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