The Informational Value of Social Tagging Networks

Social tagging is a new way to share and categorize online content that enables users to express their thoughts, perceptions, and feelings with respect to diverse concepts. In social tagging, content is connected through user-generated keywords—“tags”—and is readily searchable through these tags. Th...

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Bibliographische Detailangaben

Veröffentlicht in:	Journal of marketing 2014-07, Vol.78 (4), p.21-40
Hauptverfasser:	Nam, Hyoryung, Kannan, P.K.
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand equity Business metrics Financial performance Social networks Studies Tagging User generated content Websites
Online-Zugang:	Volltext
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