Trademarks as Search-Engine Keywords: Who, What, When?

Most Internet searches result in unpaid (organic or algorithmic) results, and paid ads. The specific ads that are displayed are dictated by the user's search terms ("keywords"). In 2004, Google began offering trademarks for use as keywords on an unrestricted basis, followed in due cou...

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Bibliographische Detailangaben

Veröffentlicht in:	Texas law review 2014-06, Vol.92 (7), p.2117
Hauptverfasser:	Hyman, David A, Franklyn, David J
Format:	Artikel
Sprache:	eng
Schlagworte:	Algorithms Competition Internet Keywords Law Litigation Purchasing Search engines Search strategies Trademarks
Online-Zugang:	Volltext
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