WORKING WOMEN AND NON-WORKING WOMEN BUYING BEHAVIOR: INFLUENCE OF SOCIAL REFERENCE GROUPS ON THE PURCHASE OF PRODUCTS - A REVIEW

The aim of this paper is to review research available on reference groups with special focus on working women and non-working women on the purchase of products. This research study would add to people's knowledge of how the influence of society vary across different product categories consumed...

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Veröffentlicht in:	Indian journal of commerce and management studies 2014-05, Vol.5 (2), p.91
Hauptverfasser:	Fernandes, Semila, Londhe, B R
Format:	Artikel
Sprache:	eng
Schlagworte:	Cellular telephones Consumer behavior Consumers Decision making Entrepreneurs Female employees Hypothesis testing Influence Literature reviews Luxuries Questionnaires Social interaction Students Studies Women
Online-Zugang:	Volltext
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