Threshold effects in pricing of high-involvement services

Purpose – The purpose of this research is to test for price threshold effects in the demand for high-involvement services for small businesses. Design/methodology/approach – The authors use a stated preference choice-based conjoint study of small business telecommunications demand. Using survey data...

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Veröffentlicht in:	The journal of product & brand management 2014-04, Vol.23 (2), p.121-130
Hauptverfasser:	C. Larson, Alexander, L. Reicher, Rita, William Johnsen, David
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand management/equity Customer services Demand curves Design Economic models Executives Marketing Prices Product management Small business Statistical methods Studies Variables Websites
Online-Zugang:	Volltext
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