Online versus Face-to-Face: Students' Preferences for College Course Attributes

The objectives of this article were to determine: 1) students' preferences for college course attributes; and 2) how the amount of course attribute information impacts enrollment. Results indicate students had the highest preferences for face-to-face (F2F) courses offered late morning and early...

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Veröffentlicht in:Journal of agricultural and applied economics 2014-02, Vol.46 (1), p.1-19
Hauptverfasser: Mann, John T., Henneberry, Shida R.
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description The objectives of this article were to determine: 1) students' preferences for college course attributes; and 2) how the amount of course attribute information impacts enrollment. Results indicate students had the highest preferences for face-to-face (F2F) courses offered late morning and early afternoon and two to three days per week. Students selected online over F2F courses depending on course makeup; for example, course topic, online course design technology, and when the F2F version was offered. Additionally, students selected online courses more frequently when additional online course attribute information was available during course selection.
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source AgEcon; EZB-FREE-00999 freely available EZB journals
subjects A22
college course attributes
College students
Colleges & universities
conditional logit model
Design
Distance learning
Educational objectives
Nontraditional students
online course design
Online instruction
School environment
Students
students' preferences
Studies
undergraduate students
Virtual offices
Web 2.0
web 2.0 technology
Willingness to pay
title Online versus Face-to-Face: Students' Preferences for College Course Attributes
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