TOURISM BRAND - THE PREMISE OF A POSITIVE IMAGE FOR A TOURIST DESTINATION. STUDY CASE: ROMANIA

As to any destination, the main goal of tourism is economic growth and sustainable competitive development, setting itself a creative identity that accurately reflects promised experience and the ability of destination delivery. Creating a destination brand seems an apparently easy project that appe...

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Bibliographische Detailangaben
Veröffentlicht in:	International journal of information, business and management business and management, 2014-08, Vol.6 (3), p.218
Hauptverfasser:	Carmen, Iordache Maria, Ciochina, Iuliana
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising campaigns Brand differentiation Brand identification Brand image Competition Focus groups Holidays & special occasions Logos Personality Qualitative research Questionnaires Research methodology Studies Tourism Tourist attractions Trends War
Online-Zugang:	Volltext
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