Privacy concern and online transactions: the impact of internet self-efficacy and internet involvement
Purpose – This study aims to examine the effects of internet self-efficacy and internet involvement on privacy concern and the effect of privacy concern on the frequency of online transactions. The study also seeks to examine the direct effect of internet self-efficacy and internet involvement on th...
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| Veröffentlicht in: | The Journal of consumer marketing 2014-05, Vol.31 (2), p.118-125 |
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| container_title | The Journal of consumer marketing |
| container_volume | 31 |
| creator | Akhter, Syed H |
| description | Purpose
– This study aims to examine the effects of internet self-efficacy and internet involvement on privacy concern and the effect of privacy concern on the frequency of online transactions. The study also seeks to examine the direct effect of internet self-efficacy and internet involvement on the frequency of online transactions.
Design/methodology/approach
– A structural equation model was developed to test the hypotheses. The model was tested using the LISREL 8.8 software and both structural and measurement parameters were estimated.
Findings
– Findings suggest that internet self-efficacy and internet involvement affect privacy concern negatively; and privacy concern, in turn, affects frequency of online transactions negatively. Findings also indicate that the direct effect of internet self-efficacy and internet involvement on the frequency of online transactions is positive. All parameters are significant and in the hypothesized direction.
Practical implications
– Findings highlight the significance of internet self-efficacy and internet involvement in explaining both privacy concern and online transactions. The negative impact of privacy concern shows strategically why businesses should take measures to protect privacy of consumers and assure them that the information they provide is protected and secure.
Originality/value
– This research contributes to the debate on privacy concern and adds to the growing body of literature on the impact of privacy concern on online transactions. Both antecedents and consequence of privacy concern are examined in the study. |
| doi_str_mv | 10.1108/JCM-06-2013-0606 |
| format | Article |
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– This study aims to examine the effects of internet self-efficacy and internet involvement on privacy concern and the effect of privacy concern on the frequency of online transactions. The study also seeks to examine the direct effect of internet self-efficacy and internet involvement on the frequency of online transactions.
Design/methodology/approach
– A structural equation model was developed to test the hypotheses. The model was tested using the LISREL 8.8 software and both structural and measurement parameters were estimated.
Findings
– Findings suggest that internet self-efficacy and internet involvement affect privacy concern negatively; and privacy concern, in turn, affects frequency of online transactions negatively. Findings also indicate that the direct effect of internet self-efficacy and internet involvement on the frequency of online transactions is positive. All parameters are significant and in the hypothesized direction.
Practical implications
– Findings highlight the significance of internet self-efficacy and internet involvement in explaining both privacy concern and online transactions. The negative impact of privacy concern shows strategically why businesses should take measures to protect privacy of consumers and assure them that the information they provide is protected and secure.
Originality/value
– This research contributes to the debate on privacy concern and adds to the growing body of literature on the impact of privacy concern on online transactions. Both antecedents and consequence of privacy concern are examined in the study.</description><identifier>ISSN: 0736-3761</identifier><identifier>EISSN: 2052-1200</identifier><identifier>DOI: 10.1108/JCM-06-2013-0606</identifier><language>eng</language><publisher>Santa Barbara: Emerald Group Publishing Limited</publisher><subject>Computer privacy ; Consumer behavior ; Consumers ; Direct marketing ; Hypotheses ; Internet ; Market research/consumer behaviour ; Marketing ; Personal computers ; Personal information ; Privacy ; Self-efficacy ; Studies</subject><ispartof>The Journal of consumer marketing, 2014-05, Vol.31 (2), p.118-125</ispartof><rights>Emerald Group Publishing Limited</rights><rights>Copyright Emerald Group Publishing Limited 2014</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c257t-3c04f511c31e01cdb05d608e85abaa05dd6a2aadba59dc69bf38944e2c6214b53</citedby><cites>FETCH-LOGICAL-c257t-3c04f511c31e01cdb05d608e85abaa05dd6a2aadba59dc69bf38944e2c6214b53</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.emerald.com/insight/content/doi/10.1108/JCM-06-2013-0606/full/pdf$$EPDF$$P50$$Gemerald$$H</linktopdf><linktohtml>$$Uhttps://www.emerald.com/insight/content/doi/10.1108/JCM-06-2013-0606/full/html$$EHTML$$P50$$Gemerald$$H</linktohtml><link.rule.ids>314,780,784,967,11635,27924,27925,52686,52689</link.rule.ids></links><search><creatorcontrib>Akhter, Syed H</creatorcontrib><title>Privacy concern and online transactions: the impact of internet self-efficacy and internet involvement</title><title>The Journal of consumer marketing</title><description>Purpose
– This study aims to examine the effects of internet self-efficacy and internet involvement on privacy concern and the effect of privacy concern on the frequency of online transactions. The study also seeks to examine the direct effect of internet self-efficacy and internet involvement on the frequency of online transactions.
Design/methodology/approach
– A structural equation model was developed to test the hypotheses. The model was tested using the LISREL 8.8 software and both structural and measurement parameters were estimated.
Findings
– Findings suggest that internet self-efficacy and internet involvement affect privacy concern negatively; and privacy concern, in turn, affects frequency of online transactions negatively. Findings also indicate that the direct effect of internet self-efficacy and internet involvement on the frequency of online transactions is positive. All parameters are significant and in the hypothesized direction.
Practical implications
– Findings highlight the significance of internet self-efficacy and internet involvement in explaining both privacy concern and online transactions. The negative impact of privacy concern shows strategically why businesses should take measures to protect privacy of consumers and assure them that the information they provide is protected and secure.
Originality/value
– This research contributes to the debate on privacy concern and adds to the growing body of literature on the impact of privacy concern on online transactions. Both antecedents and consequence of privacy concern are examined in the study.</description><subject>Computer privacy</subject><subject>Consumer behavior</subject><subject>Consumers</subject><subject>Direct marketing</subject><subject>Hypotheses</subject><subject>Internet</subject><subject>Market research/consumer behaviour</subject><subject>Marketing</subject><subject>Personal computers</subject><subject>Personal 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H</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c257t-3c04f511c31e01cdb05d608e85abaa05dd6a2aadba59dc69bf38944e2c6214b53</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2014</creationdate><topic>Computer privacy</topic><topic>Consumer behavior</topic><topic>Consumers</topic><topic>Direct marketing</topic><topic>Hypotheses</topic><topic>Internet</topic><topic>Market research/consumer behaviour</topic><topic>Marketing</topic><topic>Personal computers</topic><topic>Personal information</topic><topic>Privacy</topic><topic>Self-efficacy</topic><topic>Studies</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Akhter, Syed H</creatorcontrib><collection>CrossRef</collection><collection>Global News & ABI/Inform Professional</collection><collection>Trade PRO</collection><collection>Access via ABI/INFORM (ProQuest)</collection><collection>ABI/INFORM Global (PDF 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Database</collection><collection>Psychology Database</collection><collection>Research Library</collection><collection>Research Library (Corporate)</collection><collection>ProQuest One Business</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest One Psychology</collection><collection>ProQuest Central Basic</collection><jtitle>The Journal of consumer marketing</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Akhter, Syed H</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Privacy concern and online transactions: the impact of internet self-efficacy and internet involvement</atitle><jtitle>The Journal of consumer marketing</jtitle><date>2014-05-06</date><risdate>2014</risdate><volume>31</volume><issue>2</issue><spage>118</spage><epage>125</epage><pages>118-125</pages><issn>0736-3761</issn><eissn>2052-1200</eissn><abstract>Purpose
– This study aims to examine the effects of internet self-efficacy and internet involvement on privacy concern and the effect of privacy concern on the frequency of online transactions. The study also seeks to examine the direct effect of internet self-efficacy and internet involvement on the frequency of online transactions.
Design/methodology/approach
– A structural equation model was developed to test the hypotheses. The model was tested using the LISREL 8.8 software and both structural and measurement parameters were estimated.
Findings
– Findings suggest that internet self-efficacy and internet involvement affect privacy concern negatively; and privacy concern, in turn, affects frequency of online transactions negatively. Findings also indicate that the direct effect of internet self-efficacy and internet involvement on the frequency of online transactions is positive. All parameters are significant and in the hypothesized direction.
Practical implications
– Findings highlight the significance of internet self-efficacy and internet involvement in explaining both privacy concern and online transactions. The negative impact of privacy concern shows strategically why businesses should take measures to protect privacy of consumers and assure them that the information they provide is protected and secure.
Originality/value
– This research contributes to the debate on privacy concern and adds to the growing body of literature on the impact of privacy concern on online transactions. Both antecedents and consequence of privacy concern are examined in the study.</abstract><cop>Santa Barbara</cop><pub>Emerald Group Publishing Limited</pub><doi>10.1108/JCM-06-2013-0606</doi><tpages>8</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0736-3761 |
| ispartof | The Journal of consumer marketing, 2014-05, Vol.31 (2), p.118-125 |
| issn | 0736-3761 2052-1200 |
| language | eng |
| recordid | cdi_proquest_journals_1519211940 |
| source | Emerald A-Z Current Journals |
| subjects | Computer privacy Consumer behavior Consumers Direct marketing Hypotheses Internet Market research/consumer behaviour Marketing Personal computers Personal information Privacy Self-efficacy Studies |
| title | Privacy concern and online transactions: the impact of internet self-efficacy and internet involvement |
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