Wofür übernehmen Unternehmungen Verantwortung? Und wie kommunizieren sie ihre Verantwortungsübernahme? Eine explorative Studie/For What Do Firms Assume Responsibility and How Do They Communicate It? An Explorative Study

In this paper, which is grounded in new institutional theory, we present the results of an empirical study of the internet communication of three German Blue Chip firms on the questions for what firms assume responsibility and how they communicate it. We interpret our results comprehensively and dra...

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Veröffentlicht in:Zeitschrift für Wirtschafts- und Unternehmensethik 2014-01, Vol.15 (1), p.57
Hauptverfasser: Beyer, Susan, Bohn, Stephan, Grünheid, Toni, Händschke, Sebastian G M, Kerekes, Raluca, Müller, Jonas C, Walgenbach, Peter
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container_title Zeitschrift für Wirtschafts- und Unternehmensethik
container_volume 15
creator Beyer, Susan
Bohn, Stephan
Grünheid, Toni
Händschke, Sebastian G M
Kerekes, Raluca
Müller, Jonas C
Walgenbach, Peter
description In this paper, which is grounded in new institutional theory, we present the results of an empirical study of the internet communication of three German Blue Chip firms on the questions for what firms assume responsibility and how they communicate it. We interpret our results comprehensively and draw conclusions regarding the concept of firms in general and in business administration and economics in particular. [PUB ABSTRACT]
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language ger
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subjects Corporate responsibility
Institutionalism
Internet access
Organization theory
Organizational behavior
Social responsibility
Statistical analysis
title Wofür übernehmen Unternehmungen Verantwortung? Und wie kommunizieren sie ihre Verantwortungsübernahme? Eine explorative Studie/For What Do Firms Assume Responsibility and How Do They Communicate It? An Explorative Study
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