Wofür übernehmen Unternehmungen Verantwortung? Und wie kommunizieren sie ihre Verantwortungsübernahme? Eine explorative Studie/For What Do Firms Assume Responsibility and How Do They Communicate It? An Explorative Study
In this paper, which is grounded in new institutional theory, we present the results of an empirical study of the internet communication of three German Blue Chip firms on the questions for what firms assume responsibility and how they communicate it. We interpret our results comprehensively and dra...
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Veröffentlicht in: | Zeitschrift für Wirtschafts- und Unternehmensethik 2014-01, Vol.15 (1), p.57 |
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creator | Beyer, Susan Bohn, Stephan Grünheid, Toni Händschke, Sebastian G M Kerekes, Raluca Müller, Jonas C Walgenbach, Peter |
description | In this paper, which is grounded in new institutional theory, we present the results of an empirical study of the internet communication of three German Blue Chip firms on the questions for what firms assume responsibility and how they communicate it. We interpret our results comprehensively and draw conclusions regarding the concept of firms in general and in business administration and economics in particular. [PUB ABSTRACT] |
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subjects | Corporate responsibility Institutionalism Internet access Organization theory Organizational behavior Social responsibility Statistical analysis |
title | Wofür übernehmen Unternehmungen Verantwortung? Und wie kommunizieren sie ihre Verantwortungsübernahme? Eine explorative Studie/For What Do Firms Assume Responsibility and How Do They Communicate It? An Explorative Study |
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