A STUDY ON PERFORMANCE OF LIFE MICRO INSURANCE IN MYSORE CITY

Micro insurance is a relatively recent phenomenon. The spread of micro insurance is very limited. In the recent past, there has been a growing interest in micro insurance in emerging markets as a tool for financial inclusion and poverty alleviation. From last few years micro insurance is promoted as an important financial service for low income people in developing countries offering protection in the event of death, illness or natural catastrophes. Micro insurance is distinguished from other types of insurance by virtue of its low premiums, focus of risk protection, easy understandability and affordability to lower income population. Generally, life insurance is the most prevalent type of insurance in the micro insurance business because it is simple and easier to provide than any other type of insurance. In addition, life micro insurance is typically one of the most demanded forms of coverage. Against this backdrop, the present study aims at analyzing performance of life micro insurance product namely Janashree Bima Yojana provided by Life Insurance Corporation of India. The study finds positive influence of life micro insurance on policy holders.