The decision-making process of luxury fashion retail buyers in Greece

Purpose – The purpose of this paper is to explore the decision-making process used by luxury fashion retail buyers in Greece in order to assess the applicability of Sheth's (1981) model to the selection of brands and collections by retail buyers in luxury fashion resellers. Design/methodology/a...

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Veröffentlicht in:	Journal of fashion marketing and management 2014-01, Vol.18 (1), p.85-106
Hauptverfasser:	Perry, Patsy, Kyriakaki, Margarita
Format:	Artikel
Sprache:	eng
Schlagworte:	Consignment buying Consumers Decision making Economic conditions Fashion Fashion designers Luxuries Marketing Marketing strategy/methods Purchase intention Purchasing Recessions Retail stores Social responsibility Studies Success
Online-Zugang:	Volltext
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