To Love and Win: Examining the Survivability of Non-Equity Global Alliances

The prevailing hypothesis of this work is that the more linked two members of an alliance are, the stronger the alliance and therefore, the more likely the alliance will remain in place. By applying hazard modeling to longitudinal data, results suggest an inverted "U" relationship in that...

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Veröffentlicht in:	Journal of marketing development and competitiveness 2013-11, Vol.7 (4), p.94
Hauptverfasser:	Sullivan, Ursula Y, Kim, Sunghoon
Format:	Artikel
Sprache:	eng
Schlagworte:	Agreements Airlines Alliances Cross border transactions Culture Equity Globalization Hypotheses Studies Survival analysis
Online-Zugang:	Volltext
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