To Love and Win: Examining the Survivability of Non-Equity Global Alliances

To Love and Win: Examining the Survivability of Non-Equity Global Alliances

The prevailing hypothesis of this work is that the more linked two members of an alliance are, the stronger the alliance and therefore, the more likely the alliance will remain in place. By applying hazard modeling to longitudinal data, results suggest an inverted "U" relationship in that...

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Veröffentlicht in:Journal of marketing development and competitiveness 2013-11, Vol.7 (4), p.94
Hauptverfasser: Sullivan, Ursula Y, Kim, Sunghoon
Format: Artikel
Sprache:eng
Schlagworte:
Agreements
Airlines
Alliances
Cross border transactions
Culture
Equity
Globalization
Hypotheses
Studies
Survival analysis
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container_title Journal of marketing development and competitiveness
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creator Sullivan, Ursula Y
Kim, Sunghoon
description The prevailing hypothesis of this work is that the more linked two members of an alliance are, the stronger the alliance and therefore, the more likely the alliance will remain in place. By applying hazard modeling to longitudinal data, results suggest an inverted "U" relationship in that a higher level of "ties" between the partners leads to longer-lived alliances; however, too many ties actually deter the longevity of the alliance. In addition, the effects of operational efficiencies and culture are tested on survivability of these cross-border alliances; findings suggest that culture and operations do matter, but in select ways. [PUBLICATION ABSTRACT]
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subjects Agreements
Airlines
Alliances
Cross border transactions
Culture
Equity
Globalization
Hypotheses
Studies
Survival analysis
title To Love and Win: Examining the Survivability of Non-Equity Global Alliances
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