Efficacy of Using Photographs to Represent Attributes of Sliced Sandwich Bread in an Adaptive Choice‐Based Conjoint

Pictures to represent product concepts in surveys are a useful tool. However, this technique limits the complexity of the survey design. This study determined if pictures of individual product attributes of sliced bread products can be used to determine the utility of sliced bread in adaptive choice...

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Veröffentlicht in:	Journal of sensory studies 2014-02, Vol.29 (1), p.64-73
Hauptverfasser:	Jervis, S.M, Jervis, M.G, Guthrie, B, Drake, M.A
Format:	Artikel
Sprache:	eng
Schlagworte:	Bread Conjoint analysis consumer behavior Department of Health and Human Services diet flakes flaking markets oats obesity satiety seeds surveys topping (pruning) USDA weight loss wheat white bread whole wheat bread
Online-Zugang:	Volltext
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