Making Franchising Work: A Framework Based on a Systematic Review
There is a large and fragmented literature that examines the nature of franchising. This paper aims to collect all the empirical evidence on the factors that make franchising work and to integrate this evidence in a framework. A narrative synthesis was performed of 126 peer‐reviewed empirical journa...
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Veröffentlicht in: | International journal of management reviews : IJMR 2014-01, Vol.16 (1), p.62-83 |
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Format: | Artikel |
Sprache: | eng |
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