Self-Reflection and Articulated Consumer Preferences

Accurate measurement of consumer preferences reduces development costs and leads to successful products. Some product‐development teams use quantitative methods such as conjoint analysis or structured methods such as Casemap. Other product‐development teams rely on unstructured methods such as direc...

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Veröffentlicht in:	The Journal of product innovation management 2014-01, Vol.31 (1), p.17-32
Hauptverfasser:	Hauser, John R., Dong, Songting, Ding, Min
Format:	Artikel
Sprache:	eng
Schlagworte:	Cellular telephones Conjoint analysis Consumer behavior Consumers Decision making Measurement techniques Preferences Product development Statistical methods Studies
Online-Zugang:	Volltext
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