The value of third-party assurance seals in online retailing: an empirical investigation
Third-party quality assurance seals have emerged as a prominent mechanism to reduce uncertainty and rease purchase conversion in online markets. However, systematic studies of the effectiveness of these seals are scarce. In this study, we exploit a unique data set of 9,098 shopping sessions at an on...
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| Veröffentlicht in: | Information systems research 2013-12, Vol.24 (4), p.1100 |
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| Hauptverfasser: | , , |
| Format: | Artikel |
| Sprache: | eng |
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| Online-Zugang: | Volltext |
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