Top issues and responsive strategies in public relations practice: An empirical assessment in the Greater China area

•To find, develop, and retain highly talented communication professionals is the most important issue to deal with in the Greater China area.•How to manage the digital revolution of social media and to improve employee engagement and commitment in the workplace are also emerging issues in the region...

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Veröffentlicht in:	Public relations review 2013-12, Vol.39 (5), p.597-599
Hauptverfasser:	Meng, Juan, Jin, Yan, Hung-Baesecke, Flora C.J.
Format:	Artikel
Sprache:	eng
Schlagworte:	Communication Employee engagement Public relations Responsive strategies Social conditions & trends Social media Social networks Studies Talent recruitment
Online-Zugang:	Volltext
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