The Supply Chain, a Strategic Marketing Approach

The main objective of this article is to integrate strategic marketing instruments within the supply chain in relationship with the suppliers. In order to integrate the commercial and economic activities at the supply chain level there is a need of developing tight relationships between the customer...

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Veröffentlicht in:	Amfiteatru economic 2013-02, Vol.15 (33), p.116-127
Hauptverfasser:	Dumitru, Ionel, Căescu, Ştefan Claudiu
Format:	Artikel
Sprache:	eng
Schlagworte:	Alliances Business to business commerce Customers Logistics Market positioning Market segmentation Market strategy Marketing marketing mix in relationship with suppliers Questionnaires Strategic planning Studies Suppliers suppliers positioning suppliers targeting suppliers’ segmentation Supply chain management Supply chains Supply-chain
Online-Zugang:	Volltext
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