The Supply Chain, a Strategic Marketing Approach
The main objective of this article is to integrate strategic marketing instruments within the supply chain in relationship with the suppliers. In order to integrate the commercial and economic activities at the supply chain level there is a need of developing tight relationships between the customer...
Gespeichert in:
| Veröffentlicht in: | Amfiteatru economic 2013-02, Vol.15 (33), p.116-127 |
|---|---|
| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | 127 |
|---|---|
| container_issue | 33 |
| container_start_page | 116 |
| container_title | Amfiteatru economic |
| container_volume | 15 |
| creator | Dumitru, Ionel Căescu, Ştefan Claudiu |
| description | The main objective of this article is to integrate strategic marketing instruments within the supply chain in relationship with the suppliers. In order to integrate the commercial and economic activities at the supply chain level there is a need of developing tight relationships between the customer and the supplier. Thus, it is justified to approach the supply chain from a strategic perspective and the strategic marketing tools are perfectly applicable on the business-to-business market. Our research, has led us to the conclusion that, especially on business to business markets, organizations focus their marketing activities not only on the relationship with their customers, but on the relationship with their suppliers as well. In the supply chain, companies appear as buyers and as clients for the suppliers of goods, financial resources and of work force. Starting from this, we have developed a quantitative marketing research, interviewing 60 organizations from the business-to-business Romanian market, with the purpose of identifying the way in which companies from the B2b market integrate strategic marketing in their supply-chain. |
| format | Article |
| fullrecord | <record><control><sourceid>proquest_econi</sourceid><recordid>TN_cdi_proquest_journals_1461376045</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>3136511421</sourcerecordid><originalsourceid>FETCH-LOGICAL-e302t-e4c671dbaa2fdbdb104a17ab28e2750bef74006ee0df4003a51e0a2115892c403</originalsourceid><addsrcrecordid>eNpNjUtLw0AUhQdRsNT-BGHArYE773RZgi-ouGhdhzvJTZNakpiZLPz3jtRFz-acxcf5rthCSu2ytQB9fbFv2SqEI6Q4o4Q2Cwb7lvhuHsfTDy9a7PpHjnwXJ4x06Cr-jtMXxa4_8M04TgNW7R27afAUaPXfS_b5_LQvXrPtx8tbsdlmpEDGjHRlnag9omxqX_skR-HQy5ykM-CpcRrAEkHdpKHQCAKUQph8LSsNaskezr9J-z1TiOVxmKc-KUuhrVDOgjaJuj9TVA19F8q_CnGYSmFzl4P6BZIESfM</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>1461376045</pqid></control><display><type>article</type><title>The Supply Chain, a Strategic Marketing Approach</title><source>EZB Electronic Journals Library</source><creator>Dumitru, Ionel ; Căescu, Ştefan Claudiu</creator><creatorcontrib>Dumitru, Ionel ; Căescu, Ştefan Claudiu</creatorcontrib><description>The main objective of this article is to integrate strategic marketing instruments within the supply chain in relationship with the suppliers. In order to integrate the commercial and economic activities at the supply chain level there is a need of developing tight relationships between the customer and the supplier. Thus, it is justified to approach the supply chain from a strategic perspective and the strategic marketing tools are perfectly applicable on the business-to-business market. Our research, has led us to the conclusion that, especially on business to business markets, organizations focus their marketing activities not only on the relationship with their customers, but on the relationship with their suppliers as well. In the supply chain, companies appear as buyers and as clients for the suppliers of goods, financial resources and of work force. Starting from this, we have developed a quantitative marketing research, interviewing 60 organizations from the business-to-business Romanian market, with the purpose of identifying the way in which companies from the B2b market integrate strategic marketing in their supply-chain.</description><identifier>ISSN: 2247-9104</identifier><identifier>ISSN: 1582-9146</identifier><identifier>EISSN: 2247-9104</identifier><language>eng</language><publisher>Bucharest: The Bucharest University of Economic Studies</publisher><subject>Alliances ; Business to business commerce ; Customers ; Logistics ; Market positioning ; Market segmentation ; Market strategy ; Marketing ; marketing mix in relationship with suppliers ; Questionnaires ; Strategic planning ; Studies ; Suppliers ; suppliers positioning ; suppliers targeting ; suppliers’ segmentation ; Supply chain management ; Supply chains ; Supply-chain</subject><ispartof>Amfiteatru economic, 2013-02, Vol.15 (33), p.116-127</ispartof><rights>Copyright Bucharest Academy of Economic Studies, Faculty of Commerce Feb 2013</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,780,784</link.rule.ids></links><search><creatorcontrib>Dumitru, Ionel</creatorcontrib><creatorcontrib>Căescu, Ştefan Claudiu</creatorcontrib><title>The Supply Chain, a Strategic Marketing Approach</title><title>Amfiteatru economic</title><description>The main objective of this article is to integrate strategic marketing instruments within the supply chain in relationship with the suppliers. In order to integrate the commercial and economic activities at the supply chain level there is a need of developing tight relationships between the customer and the supplier. Thus, it is justified to approach the supply chain from a strategic perspective and the strategic marketing tools are perfectly applicable on the business-to-business market. Our research, has led us to the conclusion that, especially on business to business markets, organizations focus their marketing activities not only on the relationship with their customers, but on the relationship with their suppliers as well. In the supply chain, companies appear as buyers and as clients for the suppliers of goods, financial resources and of work force. Starting from this, we have developed a quantitative marketing research, interviewing 60 organizations from the business-to-business Romanian market, with the purpose of identifying the way in which companies from the B2b market integrate strategic marketing in their supply-chain.</description><subject>Alliances</subject><subject>Business to business commerce</subject><subject>Customers</subject><subject>Logistics</subject><subject>Market positioning</subject><subject>Market segmentation</subject><subject>Market strategy</subject><subject>Marketing</subject><subject>marketing mix in relationship with suppliers</subject><subject>Questionnaires</subject><subject>Strategic planning</subject><subject>Studies</subject><subject>Suppliers</subject><subject>suppliers positioning</subject><subject>suppliers targeting</subject><subject>suppliers’ segmentation</subject><subject>Supply chain management</subject><subject>Supply chains</subject><subject>Supply-chain</subject><issn>2247-9104</issn><issn>1582-9146</issn><issn>2247-9104</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2013</creationdate><recordtype>article</recordtype><sourceid>ABUWG</sourceid><sourceid>AFKRA</sourceid><sourceid>AZQEC</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><recordid>eNpNjUtLw0AUhQdRsNT-BGHArYE773RZgi-ouGhdhzvJTZNakpiZLPz3jtRFz-acxcf5rthCSu2ytQB9fbFv2SqEI6Q4o4Q2Cwb7lvhuHsfTDy9a7PpHjnwXJ4x06Cr-jtMXxa4_8M04TgNW7R27afAUaPXfS_b5_LQvXrPtx8tbsdlmpEDGjHRlnag9omxqX_skR-HQy5ykM-CpcRrAEkHdpKHQCAKUQph8LSsNaskezr9J-z1TiOVxmKc-KUuhrVDOgjaJuj9TVA19F8q_CnGYSmFzl4P6BZIESfM</recordid><startdate>20130201</startdate><enddate>20130201</enddate><creator>Dumitru, Ionel</creator><creator>Căescu, Ştefan Claudiu</creator><general>The Bucharest University of Economic Studies</general><general>Bucharest Academy of Economic Studies, Faculty of Commerce</general><scope>OT2</scope><scope>3V.</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>87Z</scope><scope>8BJ</scope><scope>8FK</scope><scope>8FL</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>BYOGL</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FQK</scope><scope>FRNLG</scope><scope>F~G</scope><scope>JBE</scope><scope>K60</scope><scope>K6~</scope><scope>L.-</scope><scope>M0C</scope><scope>PIMPY</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>Q9U</scope></search><sort><creationdate>20130201</creationdate><title>The Supply Chain, a Strategic Marketing Approach</title><author>Dumitru, Ionel ; Căescu, Ştefan Claudiu</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-e302t-e4c671dbaa2fdbdb104a17ab28e2750bef74006ee0df4003a51e0a2115892c403</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2013</creationdate><topic>Alliances</topic><topic>Business to business commerce</topic><topic>Customers</topic><topic>Logistics</topic><topic>Market positioning</topic><topic>Market segmentation</topic><topic>Market strategy</topic><topic>Marketing</topic><topic>marketing mix in relationship with suppliers</topic><topic>Questionnaires</topic><topic>Strategic planning</topic><topic>Studies</topic><topic>Suppliers</topic><topic>suppliers positioning</topic><topic>suppliers targeting</topic><topic>suppliers’ segmentation</topic><topic>Supply chain management</topic><topic>Supply chains</topic><topic>Supply-chain</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Dumitru, Ionel</creatorcontrib><creatorcontrib>Căescu, Ştefan Claudiu</creatorcontrib><collection>EconStor</collection><collection>ProQuest Central (Corporate)</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection</collection><collection>International Bibliography of the Social Sciences (IBSS)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni)</collection><collection>ProQuest Central</collection><collection>ProQuest Central Essentials</collection><collection>AUTh Library subscriptions: ProQuest Central</collection><collection>Business Premium Collection</collection><collection>East Europe, Central Europe Database</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central</collection><collection>International Bibliography of the Social Sciences</collection><collection>Business Premium Collection (Alumni)</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>International Bibliography of the Social Sciences</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Global</collection><collection>Publicly Available Content Database</collection><collection>One Business (ProQuest)</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>ProQuest Central Basic</collection><jtitle>Amfiteatru economic</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Dumitru, Ionel</au><au>Căescu, Ştefan Claudiu</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>The Supply Chain, a Strategic Marketing Approach</atitle><jtitle>Amfiteatru economic</jtitle><date>2013-02-01</date><risdate>2013</risdate><volume>15</volume><issue>33</issue><spage>116</spage><epage>127</epage><pages>116-127</pages><issn>2247-9104</issn><issn>1582-9146</issn><eissn>2247-9104</eissn><abstract>The main objective of this article is to integrate strategic marketing instruments within the supply chain in relationship with the suppliers. In order to integrate the commercial and economic activities at the supply chain level there is a need of developing tight relationships between the customer and the supplier. Thus, it is justified to approach the supply chain from a strategic perspective and the strategic marketing tools are perfectly applicable on the business-to-business market. Our research, has led us to the conclusion that, especially on business to business markets, organizations focus their marketing activities not only on the relationship with their customers, but on the relationship with their suppliers as well. In the supply chain, companies appear as buyers and as clients for the suppliers of goods, financial resources and of work force. Starting from this, we have developed a quantitative marketing research, interviewing 60 organizations from the business-to-business Romanian market, with the purpose of identifying the way in which companies from the B2b market integrate strategic marketing in their supply-chain.</abstract><cop>Bucharest</cop><pub>The Bucharest University of Economic Studies</pub><tpages>12</tpages><oa>free_for_read</oa></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 2247-9104 |
| ispartof | Amfiteatru economic, 2013-02, Vol.15 (33), p.116-127 |
| issn | 2247-9104 1582-9146 2247-9104 |
| language | eng |
| recordid | cdi_proquest_journals_1461376045 |
| source | EZB Electronic Journals Library |
| subjects | Alliances Business to business commerce Customers Logistics Market positioning Market segmentation Market strategy Marketing marketing mix in relationship with suppliers Questionnaires Strategic planning Studies Suppliers suppliers positioning suppliers targeting suppliers’ segmentation Supply chain management Supply chains Supply-chain |
| title | The Supply Chain, a Strategic Marketing Approach |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-10T19%3A13%3A18IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest_econi&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=The%20Supply%20Chain,%20a%20Strategic%20Marketing%20Approach&rft.jtitle=Amfiteatru%20economic&rft.au=Dumitru,%20Ionel&rft.date=2013-02-01&rft.volume=15&rft.issue=33&rft.spage=116&rft.epage=127&rft.pages=116-127&rft.issn=2247-9104&rft.eissn=2247-9104&rft_id=info:doi/&rft_dat=%3Cproquest_econi%3E3136511421%3C/proquest_econi%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=1461376045&rft_id=info:pmid/&rfr_iscdi=true |